Here is some information to assist you in writing a good press release. A well written press release can capture the attention of journalists and get you good exposure.
You are writing for journalists
Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your press release and the order in which you make them may direct the journalist in how to develop the story.
Read more at How to write a Press Release
Here are some things to watch for when writing your press release
Don't use non-ASCII characters
Watch for non-ASCII characters like the trademark, copyright and registration mark symbols as well as open and close quotes. Be sure to review your release before submission and replace these special characters with plain text equivilents e.g. (TM), (R), (C) and "
Read more at How not to write a Press Release
Search Engine Optimization
Search Engine Optimization (SEO) is a process of fine tuning your website to get higher rankings on Internet Search Engines like Google, Yahoo and MSN. Broadly speaking there are two types of optimization, "on-page" and "off-page". On- page optimization deals with the layout and format of a web page to make it attractive to a search engine. Off-page optimization deals with external factors like the number of people linking to your page. Let's look at off-page first.
Read more at Press Releases and Search Engine Optimization